Vayyar Imaging is an Israeli semiconductor company that produces 4D imaging radar sensors. Initially developed to provide a more effective means of screening for early-stage breast cancer, Vayyar’s Radar-on-Chip technology is now used in a number of other sectors, including automotive, senior care, retail, smart home and commercial property.
When I started working with the company in 2019, there wasn’t really a visual identity system in place—just a somewhat outdated logo, two colours and a font. But with some reluctance towards changing the logo, the route forward was a refresh. I made the company symbol stronger—by removing its key line and making it equilateral—and introduced new colours, typography and branding assets based on that triangle. Here are just some of the marketing items produced that followed the guidelines I set.
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