Question: What do you do when you share your company name with a very well-known consumer electronics giant. And a name change is out of the question?
Answer: You differentiate as much as possible.
The focus here is therefore on the act of illustration. Where the pen meets the pad. Or these days, as the company are fully up-to-date with the latest technology, where the stylus meets the tablet. And we definitely can’t have a graphic of an apple as the symbol in the logo. But we can certainly adopt the visual qualities of an apple itself. Sometimes green, sometimes red. Often in between. With a gorgeous shine. That just happens to be coming from the tip of an Apple Illustration airbrush.