IDT Africa
IDT keep people in contact throughout the world, especially those that are under-banked or migrant. We felt that this thought was not being conveyed powerfully enough through their literature, so a visual metaphor was adopted. We created monochromatic layouts and warmed-up areas, especially those that were significant ‘enablers’, to highlight this message and draw attention their products and services.
The trick with this cover was integrating the supplied poster design, which would be in use at this particular event, without spoiling the brochure.
