IDT Grow campaign
Launched at International Telecom Week 2014 in Chicago, the ‘Grow’ campaign proved to be very successful for IDT. With attendees commenting on the booth being the best on the trade floor. And the client achieving record breaking sales leads.
The campaign consisted of targeted emails (prior, during and after the event), booth design, pop-up banner, pull-up banners, brochure, leaflet, directional signage, suite posters, table cloths, coffee cups and a microsite.
The concept came from the synergy that is apparent between telecom partners. Often trading minutes of airtime and sharing technology.