IDT ITW 2015 Exhibition
Building on the success of last years theme, this year was no exception. With a host of exhibition collateral that saw IDT increase their sales leads by 17% while reducing production costs by 44%.
Inspired by our previous ‘big is best’ giraffe campaign, this years theme saw large animals working together in their natural habitat. The giraffe took centre-stage on the booth and on coffee cups downstairs. With low-tack giraffe footprints leading the way to the suites upstairs. Where the walls were adorned with a mixture of individually framed low tack animal pictures as if occupied by someone like Sir David Attenborough, combined with key IDT product messaging.
The exhibition stand received a huge number of compliments. Generated a lot of “word of mouth”, with customers coming over just to look at it. And was quite a hit on Twitter.