IDT Congratulatory ad
This ad went in the programme at the World Communication Awards – the largest awards ceremony in the global communication industry.
With more than 500 senior telecom professionals attending the dinner, 100’s of those at director level, and IDT being an industry leader in prepaid communication, as well as one of the largest providers of international voice termination, it was important for this ad – and the company – to be noticed. Without ‘over selling’.
Simple use of the company’s initials did the trick.